What is the secret to getting massive sales from a piece of content?
It is not an easy question to answer.
But you probably know other people that are generating massive sales from every piece of content they publish.
How do they do it? Do they know content creation secret that you don’t?
Actually, yes, they do!
It may take place behind the scenes, but some people know how to get sales from every piece of content with ease.
What is their secret?
They create unforgettable content that keeps their audience coming back for more.
How do you create unforgettable content?
Add just 1 thing:
Comedy, you ask?
Will it work for my brand?
Hear what Tim Washer has to say:
“For those of you that think comedy won’t work for your brand, ask yourself: will it work for your customers?” – Tim Washer
Today, I will show you a way to sprinkle comedy into your content marketing strategy to make it unforgettable.
Table of Contents
How to sprinkle comedy into your content to make it sell
The mistake most marketers make is creating too much content about their brand, products, and services.
Content marketing is not about your brand
It is not about your products’ benefits and features.
It is about how you make your readers feel.
Content that is unforgettable evokes emotions.
Content that makes people laugh gets massive likes and shares.
Buzzsumo and Okdork analyzed 100 million articles to determine the reasons why content goes viral. They analyzed 10,000 most shared content across the web and mapped each one to an emotion. They discovered that the most popular emotions are awe (20%), laughter (17%), and amusement (15%). They were responsible for those articles going viral.
That implies that for a content to create engagement, it must evoke emotions, among which is laughter.
You want your content to drive sales, make them laugh!
Humor can help to:
- Make a dull content lively (especially if you are in b2b space)
- Make your content memorable and unforgettable in reader’s mind
- Develop a unique brand identity
- Breaks the barrier between a brand and the consumer
A report by Websearchsocial said comedy is one of the best ways for marketers to get their customers to let down their guard with a brand.
Humor breaks the shield of defense put up by your prospects. It opens up space for you to connect with them and for them to share your content.
It is difficult to watch a funny commercial video or read a funny content and keep it to yourself.
You will want to share it with your friends and family.
Funny content has a way of spreading fast. When your content spreads, it generates traffic. Traffic convert to leads and leads to paying customers.
How do you create content that makes your audience laugh?
Start with your customer’s pain points.
Does it mean that you will laugh at your customer’s problems and pains?
No. Not in any way!
You will use humor to tell your audience you get it!
You get what they are going through.
You care for them!
A good example of a company that does this very well is Kinaxis.
It is a supply chain management software company.
One of their customer’s pain point is that they desire better service from their existing vendors, but the vendors are high maintenance. The company created a video about the relationship between a vendor and the customers. Read the caption below:
Ep. 1- Simplicity- Does your experience with bad supply chain software remind you of an annoying ex? Whether it’s a bad relationship or bad software, it’s time to ditch the heavy baggage and make a new kinexion. Watch the new 6-part comedy video series by Kinaxis and follow poor Sally Ann Perkins and Ari Cole as they get replaced.
The company also have a community dedicated to producing fun videos for their customers.
Don’t be too professional all the time. You want people to know that you mean business, hmmm!
We know. Let your audience feel your humorous side once in a while.
Create funny headlines
Once in a while, create headlines that will make your audience laugh. You can do this by using titles that are funny in your content or email newsletter. For example, check out the headlines below:
Are You an Egghead on Twitter?
Content marketing: The beautiful buzz and the hellacious hangover
If you don’t treat social media like sex, you’re doing it wrong
Include funny memes in your content.
Memes are everywhere on the internet. They are popular, funny and they attract traffic, links, and likes. There is even a term called “memejacking” for marketing. It is a process of hijacking popular and viral meme for your marketing.
Hubspot meme jacked the “what people think I do/what I really do’ meme for their Facebook page.
They got 460 likes, 53 comments, 337 shares.
Do you see potentials here?
You know what?
Memes are not difficult to create!
The interesting thing here is that you don’t have to create it yourself. You can easily search for meme creator on Google and you will see lots of them, like this one: Meme generator.
All you need is to type the name of the meme you need and it will bring it out. Then you write the caption on it. That is all.
You can include your meme in your content and also share it on social media.
Add fun to your funnel
Creating a comic book or coloring book about your product or service is another great way to add fun to your sales funnel.
A good example here is Marketo’s Big activity coloring book.
The e-book is fun and it helps to collect prospects leads.
There are lots of boring content on the internet. Stand out by making your audience laugh and get massive sales in return.