7 ways to Use Blogging to grow your business this year

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Blogging is such a great way to grow businesses.  According to HubSpot, businesses that blogs get 67% more leads than those that do not. Blogging helps businesses to attract quality leads even when you have stopped blogging. The more you blog, the more your leads will increase.

Below are 7 ways you can use blogging to grow your business with ease:

1.     Use blogging to build your brand

The traditional ways of building brands, such as TV and radio advertisements, Newspaper prints, billboards, trade shows, press events etc, are no longer generating tangible results because things are crowded and people have developed the habit of turning the channels out during advertisements.

There is a better way to ensure your message get to its desired audience.  That is the use of blogging.  A blog allows you to project your business brand and image and to tell its story. A blog gives your business some exposure. However, it is not as easy as it sounds.  You need quality content to keep engaging and delighting your audience. This will differentiate your business from the competition.

2.    Use blogging to keep customers informed about your company’s events

Blogging is a great way to keep your customers abreast of what is going on in your company.  You wouldn’t want them to start searching through search engines to find out by themselves.  Your business blog should be a quick stop for them to know about your current events and other necessary news. It will keep them informed and they will be able to also share it with their friends and family, giving your company more exposure.

3.    Use blogging to review your products/services

Although blogging should not mainly be about your product, you can review some of your products to let your customers and potential customers know the features and benefits.  This will help them to make an informed buying decision.

4.    Use blogging to answer customers questions

Blogging is a great way to answer your customers’ questions. You can create content on major issues associated with your products and services.  You can use major questions and answers forums such as Yahoo answers and Quora to find out the questions your audience are having on your product.  You can use these questions to create in-depth content that provides answers for your audience.  You can also discuss common problems or previous issues with your products or services.

5.    Use blogging to build relationship with your audience

When you share your content with your audience, you are building a relationship with them. You are able to educate and inform your audience about your products and services and new development in your industry. This will lead to customer loyalty as your audience will be able to count on you and trust you to provide useful information they can share with friends and families, thus bringing in referrals to your business.

6.    Use blogging to build more business relationships

As you continually blog on your business website, you will get referrals from other businesses which will help your business to grow even more. This is made possible by writing blog content on complementary products that are similar to yours.  Those businesses will also refer people to your business in the long run.

7.    Use blogging to generate leads and sales

When you create content with calls to action, it allows readers to take some specific steps, such as joining your email list or downloading a free e-book.  Once, they join your email list, they become potential customers. If you nurture them well, they become loyal customers at the end of the day.  This can turn your business blog into a lead generation machine and increase your sales.

Above are 7 ways to use blogging to grow your business.  Are there any other ways you have used blogging to grow your business?  Share with us in the comment section.

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