Blogging is still one of the best ways to drive free traffic, leads and sales to your business. As you plan your content strategy for the year 2017, it is helpful to take a look at recent business blogging statistics that will help to shape your strategy in 2017.
1. Business blogging statistics 1:
Websites with a blog tend to have 434% more indexed pages.
Creating content on your business blog gives you an opportunity to get 434% more indexed pages and 97% more indexed links on search engines. These links and pages will translate into higher rankings on search engines. It will also increase organic traffic to your website.
2. Business blogging statistics 2:
45% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
When creating content for your blog in this year 2017, make sure you include content for all stages of the sales funnel.i.e. the awareness stage, the evaluation stage and the purchase stage as shown in the pic below. The top of the funnel will help you to draw new people, the middle funnel will help you to get them to be interested in your product and the last part will lead them to take a buying decision. Each of these stages requires different content as shown in the image below.
3. Business Blogging statistics 3:
Blog articles with images get 94% more views
Adding images to your blog posts will expose it to more people. Humans are visual beings and our brains processes visuals 60,000 times faster than text. This is the reason you see advertisers using the images of top models and celebrities for their campaigns. It helps to sell ideas and things better than text.You don’t need to spend money on photos online, there are free images you can use for your blog posts all over the internet.
4. Business blogging statistics 4:
94% of people who share posts do so because they think it might be helpful to others.
People share content that is useful and entertaining. In a research study carried out by UPenn professors on “What makes content go viral“, it was discovered that longer articles get shared the most. Also, practical, useful and entertaining articles get shared more and articles that inspire awe or anxiety gets shared. Therefore, you need to ensure that you create articles around these discoveries to give it a viral sharing power.
5. Business blogging statistics 5:
The average word count of top ranking content (in Google) is from 1,140 to 1,285 words.
There are differing opinions on the ideal length of a blog post, but various research as shown that longer post rank better. According to research study collected by serpIQ, pages with higher word count ranked higher in Google search results. Pages with lower word counts such as 400 words ranked lower down the page. The importance of this is that most people never scroll past the first page of search results. This is why you need to incorporate long form content creation into your strategy in this year 2017.
6. Business blogging statistics 6:
Your blog traffic jumps by up to 30% once you write 24-51 posts.
The more content you write and publish on your business blog, the more your pages are indexed, the more blog traffic you will get and the more business leads and money you will make. Below is a graph that shows how traffic generation jumps significantly once you are able to create 300+ pages of content on your blog.
7. Business blogging statistics 7:
SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
When you create blog posts that are keyword focused and optimized for search engines, it makes it easy for your business to get found by qualified potential customers who are ready to make a purchase.
8. Business blogging statistics 8:
Blogs have been rated as the 5th most trusted source for accurate online information
A lot of people now trust information on blogs to be true and valid to help them make informed decision. Most people don’t buy a product without reading blogs. A research stated that 61% of customers read online reviews before making a purchase decision, and they are now essential for e-commerce sites.
Your business blog is an avenue to project your company brand. Put yourself in the mind of your buyer persona by creating useful content for them. Find out their pain points and create content that can solve their problems.
9. Business blogging statistics 9:
Businesses that post daily generates 5x more traffic than those that post weekly or less.
Blogging frequently, such as daily will bring in more targetted traffic to your business blog. According to a research carried out by Hubspot, the more you post, the more traffic you get. If you create between 1 to 4 blog posts per month, you are likely to have around 100 visitors to your blog, if you create more than 20 posts per month, you will attract over 500 visitors to your per month.
Try to incorporate more blog post into your calendar this year and you will greatly increase the number of page views of your blog.
10. Business blogging statistics 10:
Compounding blog posts makeup 10% of all blog posts and generate 38% of overall traffic.
Your old blog posts can be a very useful tool to help you generate more traffic to your blog. This is why you need to constantly update your old content with current information to keep it fresh. Once, you do that optimize it to make it relevant to search engines and the content will rank high on search engines and also drive targeted traffic to your business blog.
It is highly recommended for you to take the above ten (10) business blogging statistics into consideration when designing your blogging strategy. It will help you to get good ROI on your blogging efforts. Can you share other blogging statistics that can help to create a great blogging strategy?