Are you a Freelance writer? Are you struggling to generate streams of clients for your business? If your answer is yes, then this post is for you.
Freelance writing is a lucrative business and so you shouldn’t be struggling to generate clients. It is painful to see writers struggling to make ends meet. The truth is, writing is a type of business that will never go out of vogue. This is because businesses need content to survive online. It is a business you can rely on to continually generate money for you. This is why I have created this post to help you get as many clients as you want for your writing business using LinkedIn.
Let’s get started.
What is LinkedIn?
A lot of people are not familiar with LinkedIn. They know how to use Facebook, Twitter, Instagram, and Snapchat, but when it comes to using LinkedIn, it is a no-go area for them.
The truth is, it is not as difficult as you think.
LinkedIn is a social media platform designed specifically for business owners and employees. As at January 2018, it has a total number of 500 million users and 250 million active LinkedIn users. It is created by Jeff Weiner in 2003 but was acquired by Microsoft in June 2017. LinkedIn is not your usual Facebook or Twitter where you post family pics and all manner of things. It is strictly business.
A lot of companies use LinkedIn to search for employees and prospective clients. Graduates use it to search for jobs.
Why is it easy to get jobs on LinkedIn?
LinkedIn is a platform where you can find business owners. The thing is, 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. Also, LinkedIn is the most used social media platform amongst Fortune 500 companies. This makes it a good place to find your ideal client. Not ordinary client, but clients with big budgets for content writing.
How do you get writing jobs on LinkedIn?
There are three ways you can explore to get writing clients on LinkedIn. I have tried all of them and 2 of them proved to be successful. But am not going to discuss all of them here, I will only teach you how to use one of them. If you need more, join the LinkedIn course. (Details below).
The three strategies are:
- LinkedIn search function
- Connection strategy
- Publishing strategy
I will teach you how to use the second strategy – the LinkedIn connection strategy. I have used it and it works like magic. But, I must warn you that it is not an easy strategy.
To get clients through the connection strategy, follow the steps below
1. Create an attractive LinkedIn profile.
Creating an attractive and detail profile on LinkedIn is one of the secrets to getting clients for your writing business. You can check out My profile on LinkedIn for inspiration.
Below are the tips you will want to use to create a good LinkedIn profile.
Tips for creating an attractive LinkedIn profile:
- Use a standard profile picture. LinkedIn is not Facebook, neither is it Twitter where you can use any kind of picture. It is a business-oriented platform. That doesn’t mean you must look too serious. Dress properly and smile. Smiling makes people look beautiful in pictures.
- Write a good profile description. Let your prospective client know what you do.
- Describe how your services will help prospective clients
- Fill in other details on the profile. Make sure you did not leave any thing out
2. Choose a writing niche
There are different niches online. A niche is an industry such as the digital marketing niche, Saas, Tech, Business, Fashion, etc. Choose anyone you are proficient in. If you an accountant turned writer – write for financial websites online. If you like food or fashion, write for the niche. It is a good thing to choose a niche you are passionate about. I love digital marketing and business. So, I write for companies in that niche. Choose carefully and add it to your profile. If you are not yet sure, just leave it for the time being and concentrate on being a writer.
3. Create a writing portfolio to show samples of your work
Most often than not, prospective clients will want to see your writing samples. Write sample articles in your niche and post them on your blog or portfolio websites online. There are many of them and you can use them for free. Just do a Google search for “free portfolio websites for writers” and you will see them as shown below:
4. Search for potential clients and connect with them
There is a search bar on LinkedIn that allows you to search for potential clients. See it below:
You can type the niche of the companies or the job description of people you want to connect with. For instance, I write for the digital marketing niche, so I will type “digital marketers” or “digital marketing companies” in the search bar and press enter. You can search according to location, industry, etc. But first, you will want to connect with people in the industry. Then, search for CEO and founders of companies you will like to work with and connect with them. Make sure, you send a message with your connection request to get a suitable response. Once, they connect with you, you can ask if they need a writer for their business. I have gotten solid clients doing this. So, it works.
That is it. The more people you add to your connection, the better your chance of getting clients.
You see, it is not as difficult as you think.
Get up and start making money writing today! Don’t forget to connect with me on LinkedIn.
I have an e-book on how to get clients continuously on LinkedIn. In it, I revealed the secret of how I get client clients. Check it out here.
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