The HubSpot report on content publishing stated that companies that publish 16+ blog posts per month get 3.5x more traffic than those that post four or fewer posts per month. Content marketing institute also published a report that revealed that 61% of online purchases are the direct result of a customer reading a blog.
I am sure you would like to sell more products or services. But the truth is, not everyone can write. Most business owners that know how to write don’t have enough time to write.
Maybe you have tried to hire website content providers for your website, but you did not get the result you wanted. The content is just sitting there without an ROI.
Hiring efficient web content providers is not an easy task especially when you are on a shoestring budget.
So, how do you get the best writers based on your budget?
In this article, you will learn how to hire efficient web content providers.
Let’s get started.
What is website content?
Website content is defined as the text, images, sounds, video and audio files on a website.
Why is web content important?
You need website content to provide information for your website visitors. Many people will come to your website through search engines and social media networks to read information about your product or service and also to get solutions to their problems. Web content well-written will help you retain web visitors and also convert them to leads and paying customers.
Website content is a great tool to sell your products and services. Once you can provide information that will help your website visitors solve their problems, they will trust you enough to buy your product or services. This will help to increase your client base and sales.
Through website content, users can find your website on the search engines. Using relevant keywords in your content helps you to drive targeted traffic to your website through the search engines. The more traffic you have, the more leads you can generate for your business.
Website content helps you to create call to actions to invite your users to complete required action, such as signing up to your email newsletter, a request for a quote, and product purchase.
Now you know what website content is and its importance, let’s look at other details you need to know about website content providers.
Who is a content writing provider?
A content writing provider is an individual that creates content such as blog content, video and audio content, podcasts, and images. They are professionals who have the skills required to create engaging and interesting content that will help your audience to take required actions on your website.
A large percentage of websites online needs content. Most of these contents are created by website content providers.
Now, most people do not know that there are different website content providers. Below are three types of website content providers.
3 Types of Web content providers
There are three types of website content providers and they are Content writing agencies, writer marketplaces, and Freelancers.
a. Content writing agencies
Content writing agencies are website content providers who have offices. They are not the writers who work from home. They have a company structure and have working hours, lots of clients and writers. They write for different niches. If you are looking for content on a shoestring budget, they are your go-to website content providers.
b. The content mills website
The content mills are the second website content providers you can hire to create content for your blog or website. They are quite cheap, but the quality of content they produced on the platform is low in quality. There are different content mills such as Freelancer.com, Upwork, and Fiverr. It is great for businesses on a shoestring budget, but the quality of content is not guaranteed.
c. The freelancer web content providers
I belong to this group. There are many website content providers who work from the comfort of their homes. The freelance writers work with clients directly, understand their audience and their voice. However, you need a moderate budget to work with them. The benefit of working with freelance writers is that you have access to them at any time you need their services. They create stellar content that engages and informs blog readers. They are the best website content providers that can work efficiently and without supervision.
So now, you know the three types of web content providers. Ensure you choose the best for your business and budget.
What are the duties of web content providers?
When I was starting out new as a content writer, I wondered what website content providers do. I love writing and want to make some cool money from it. Most people think content writers only write content. No. That is the primary job description of a content provider.
A website content provider does keyword research to create high-quality content that is search engine friendly. It is this kind of content that attracts targeted traffic from the search engines. Gone are those days when people just write content to populate websites. It is no longer so in these days. Your content must achieve a goal. The goal can be to get traffic, build an email list, sell products or services.
A website content provider can be responsible for promoting the content on the social media networks, and other relevant channels.
3 ways to choose web content providers
For most business owners, it is not that they don’t want to hire website content providers, but they don’t know how to hire the best ones. Not to worry, below are 5 ways you can hire the best web content providers for your business.
a. Choose a web content provider that understands your niche.
It is very important to search for a writer that has knowledge or experience in your niche. As a freelance content writer, I don’t write for all niches. I only work for SaaS, Tech and digital marketing niches. I understand the modules operandi of these three niches and I can write engaging and high-quality content on any topic in the niche. So, it is important to search for writers in your niche so they can produce quality content for your audience. You can ask them to provide samples or to create a sample for you to verify.
b. Choose web content providers that have SEO knowledge.
There is no point in creating content that is not useful for the search engine. It will not drive any targeted traffic to your website. A freelance writer with SEO knowledge will help you create content with keywords relevant to your topic. These keywords will help you rank in the search engine and also drive targeted traffic to your website.
c. Choose web content providers that are reliable.
The truth is, there are content providers that are not efficient nor reliable. As a freelance writer, I hire other website content providers whenever I have more work than I could handle. I discovered that some of them are not reliable. They don’t keep to time, nor to contract agreement. 8 years of experience in content writing has taught me how to be efficient and reliable. This has led to referrals from my clients.
d. Choose web content providers that fit your budget
Like I explained above, there are different web content providers you can hire to create website content for your business. However, the best one that can give you value for your money is the freelancer website content providers. They will give you the quality your audience deserves and you wouldn’t need to edit or follow up with them. They are reliable and efficient.
Best web content provider with a decent offer
Looking for an efficient web content writing provider for your business? Look no further.
At Iamladywriter.com we help business owners to create engaging, high-quality, readable and action-oriented content that drives traffic, nurture them to leads and customers.
We are affordable and you can get content written for you on a shoestring budget.
Ready to get started? Contact us at email@example.com for more information.
Now you know how to hire the best web content providers. What are you waiting for? Get started today!